If you’re a UK beekeeper wondering how to price your 8oz (227g) jars of honey, you’re not alone. Whether you’re selling at markets, online, or to farm shops, setting a fair yet competitive price can be tricky – especially when factoring in time, equipment, and the value of your bees’ hard work. This guide breaks down typical pricing for raw, locally produced honey across the UK, with insights into four key types: standard wildflower honey, heather honey, borage honey, and soft set honey.
Standard Raw Honey (Wildflower / Multifloral)
Most UK beekeepers selling raw, traceable local honey charge between £5 and £8 per 8oz jar.
- At the lower end (around £4.95–£5.50), you’ll find sellers operating direct from the hive with minimal packaging costs.
- At the higher end (£7–£8), jars sold through farm shops or branded with custom labels and packaging tend to fetch more.
Location plays a role too. In densely populated areas with strong local food movements, people are often willing to pay more for local produce – especially if you tell the story behind the bees.
Heather Honey (Ling Heather)
Heather honey is a seasonal, region-specific delicacy. It’s typically priced at £6.50 to £9.00 for 8oz, depending on the source and intensity of flavour.
Its jelly-like consistency and bold, floral notes justify the premium. Since it’s only harvested from moorland in late summer and requires more effort to extract, beekeepers should confidently set a higher price than for wildflower honey.
Borage Honey
Borage (or starflower) honey is light in colour and flavour. While some producers price it in line with standard wildflower honey (£5–£6), others treat it as a specialist product and sell it for £7–£9 per 8oz jar.
If your bees forage in areas with high concentrations of borage, consider highlighting this on your label and pricing accordingly. Monofloral honeys generally attract a small premium when clearly identified.
Soft Set Honey
Soft set honey (also called creamed honey) tends to be priced similarly to runny honey. Expect a range of £5–£7 for 8oz jars.
The texture appeals to customers who prefer spreadable honey, and offering both soft set and runny options helps you cater to different preferences using the same core harvest.
Tips for Pricing Smart
- Know your margins. Account for jar costs, labels, time, and any retail commission.
- Tell your story. Customers pay more when they connect with your process and bees.
- Don’t undercut. Prices under £5 often undervalue your product and hurt the wider beekeeping community.
- Consider regional factors. Urban markets may bear higher prices than rural ones, depending on competition.
These pricing estimates were compiled by reviewing current listings from UK-based beekeepers, farm shops, and independent sellers across a range of platforms including beekeeper websites and small-scale marketplaces. Only honey traceable to a single UK source was included, with a focus on raw, unpasteurised varieties. Where honey was listed in larger sizes (such as 12oz or 1lb jars), prices were adjusted proportionally to reflect the equivalent cost for an 8oz jar, accounting for the typical increase in per-gram cost with smaller packaging. Delivery charges were excluded to present the true jar price. The aim was to provide a fair, real-world snapshot of what UK customers are currently paying for quality, locally produced honey.
Final Thoughts
An 8oz jar of raw, local honey in the UK typically sells for £5–£8, while rarer varieties like heather or borage can fetch closer to £8–£9. Your honey is a premium, handcrafted product – price it with pride.
By staying informed and confident in the quality of your honey, you can build trust with customers and ensure your beekeeping remains both sustainable and rewarding.
This guide is for informational purposes only and does not constitute pricing advice or recommendations.